Australian photographer extraordinaire Max Dupain said it best: “I’ve always believed a great photographer should concentrate more on depth of feeling and less on depth of field.” It’s all about the feeling you will get from each photo you post and share. In today’s digital world, only carefully crafted and laid out pictures get the […]
7 Grid Layouts You Can Use to Make Your Brand’s Instagram Stand Out Read More »
If you think the Instagram Stories feature was only developed to serve as a bucket for all your IG-worthy escapades throughout the day, think again. This Snapchat-like feature can be utilised for digital marketing purposes. That’s right; you can use it to promote your brand online and to generate more sales if used correctly. The
Instagram Stories Can Help Your Business: Here’s How Read More »
It is no secret—Instagram Stories are an effective tool for marketing your brand online. Don’t believe us? Take time to read this blog (Best Ways To Use Instagram Stories For Business) that we recently published for your reference. Instagram In Australia: The Numbers According to this report, Instagram is the third most used social media
Reasons Why Australian Advertisers Are Turning To Instagram Stories Read More »
Technology has triggered immense advancements in marketing. What used to be a field dominated by TV and print advertising is now an entire universe of SEO, social media, digital ads, and the like. However, marketing remains the same at its core: just like with advertisers in the past, coming up with customer-focused and emotion-rich strategies
How To Avoid Common Social Media Marketing Mistakes Read More »
Every modern marketing strategy needs to start awareness and get engagement. It’s what drives people to know about a brand and ultimately leads to sales and conversions. The problem is, it isn’t as driven, successful, or cost-effective. Why? Most brands have many agencies working together on a single campaign. And sometimes, their goals and direction
Working With an Influencer Agency of Record Read More »
Reports indicating that Instagram influencer marketing has reached billion-dollar territory bring with them a certain level of worry. With rising follower counts and the consequent increase in cost per post, will your marketing budget be able to keep up? This is a completely-valid question by all means. However, before agonising about blowing half of your
How Micro-Influencers Can Help Your Business Growth Read More »
Every brand manager (and even their dog) wants their own piece of the prolific Instagram pie. It has become such a huge part of the social media marketing world that not trying to at least use it as an avenue to boost business equates to wasted opportunity. And we mean BIG opportunity. As of mid-2018,
Mastering Instagram Marketing Read More »
Marketing your fashion brand on Instagram and Pinterest seemed like a good idea until you realize how fashion-saturated these platforms are. Big fashion brands are getting bigger on these platforms, but you can’t say the same for the lesser known brands. Winning over the customers the big fashion brands haven’t reached yet is difficult. Now,
15 Ways To Market Your Fashion Brand Online Read More »
If you think the Instagram Stories feature was only developed to serve as a bucket for all your IG-worthy escapades throughout the day, think again. This Snapchat-like feature can be utilized for digital marketing purposes. That’s right; you can use it to promote your brand online and to generate more sales if used correctly. The
How Instagram Stories Can Help Your Business Read More »
