Conversion Rate Optimisation

The Ultimate Black Friday and Cyber Monday Checklist: Is Your Business Ready?

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Not a few digital marketers lose sleep over planning for Black Friday. And who can fault them? Thanksgiving up until Cyber Monday may be just a few days, but according to statistics, they account for more than 20% of sales for the entire holiday season. Mind-blowing, isn’t it? The idea of thousands of customers who […]

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How to optimise product descriptions

How To Create Conversion Optimized Product Descriptions for Your eCommerce Store

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Is your product page actually selling your product or turning buyers away? There’s a problem with most product pages, and product descriptions. They only describe the product, and don’t actually sell it. Your product page is a sales page. And like every effective sales page, it needs to engage your buyers, get them interested in

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How To Attract Tons of Social Media Traffic To Every Blog Post You Publish

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If you believe that creating great content alone is enough to open floodgates of traffic to your blog, you need a reality check. High quality content is unarguably the most important factor in attracting sustainable traffic, but it’s not the only thing you need to worry about. To find readers, convert them into subscribers and

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