In spite of being the celebrated spectacle that it is, planning a Black Friday marketing campaign is not that different from putting together any other advertising campaign. Perhaps the major difference is that during Black Friday, Sofa Sunday, and Cyber Monday, you get to exploit the hype that comes with this retail extravaganza. As with […]
8 Marketing Tips For Black Friday Weekend Read More »
Copywriting quality can make or break your Facebook ad. Sure, using amazing images and compelling videos can pique the interest of your customers—but it’s usually the copy that seals the deal. Catching people’s attention is great, but for an ad to truly succeed, it must be able to persuade viewers to take your desired action.
5 Best Tips for Creating Awesome Facebook Copy Read More »
Improvise, adapt, and overcome—this could be YouTube’s mantra as it is now about to roll out vertical video ads. Welcome To The Era Of Vertical Videos On September 12, YouTube has announced at the Digital Marketing Expo & Conference (DMEXCO) that it will be supporting vertical video ads soon. This move aims to cater to
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The holiday season is coming up. Of course, you want to get ready for it. You’ve done a deep dive of your target market. You’ve understood their needs and how you can catch their interests. You’ve already made a plan of attack with your campaign. The problem is, you’re stuck with the same kind of
The Holidays are Coming and these New Facebook Overlays can Help You Read More »
If you manage a digital store or a B2B business in Australia, heads up. Google Ads has cool features that can influence your marketing efforts moving forward. In the world of online product advertising, Google doesn’t have the monopoly over things. Amazon and Facebook are close competitors, and because of this, Google has to be
5 Google Ads Features Everyone Should Be Using Read More »
The growth of the ecommerce industry is in overdrive—and there no signs of it halting soon. In fact, according to a report, the industry is expected to accumulate more than AUD $5 trillion in 2020. High Internet usage is one of the key factors to the steady rise of ecommerce. To put things in perspective,
Here Are the Trends That Will Influence eCommerce’s Growth in 2018 Read More »
Instagram has just announced it will be launching ads in Australia and around the world on 30th of September. Leveraging the existing Facebook advertising platform all businesses will be able to access a range of Insatgram ads through the Power Editor, which had previously been invitation only to large budget campaigns. So what does this
Instagram Advertising Launching In Australia Read More »
