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Effective Marketing Ideas You Can Use for Black Friday, Sofa Sunday, and Cyber Monday

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  November is here—and this only means one thing in the world of Ecommerce: Black Friday and Cyber Monday are coming. As two of the biggest shopping days of the year, business owners put much importance on these dates knowing that they bring the potential to earn more revenue than any other day of the […]

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Best Black Friday Marketing Strategy

The Three Pillars of the Best Black Friday Marketing Strategy

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It’s not uncommon for Australian business owners and brand marketers to feel stumped thinking about what to do for Black Friday, Sofa Sunday, and Cyber Monday. This sales-loaded weekend is, after all, the ultimate reason to go all out on marketing. Exploring new advertising strategies to push sales to the hilt is easily one of

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The Ultimate Black Friday and Cyber Monday Checklist: Is Your Business Ready?

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Not a few digital marketers lose sleep over planning for Black Friday. And who can fault them? Thanksgiving up until Cyber Monday may be just a few days, but according to statistics, they account for more than 20% of sales for the entire holiday season. Mind-blowing, isn’t it? The idea of thousands of customers who

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