How Geofencing Can Take Your Digital Marketing to the Next Level

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Geofencing gives businesses the power to target ads and promotions to potential customers within a specific geographic area. This hyper-targeted, location-based type of marketing is an increasingly important trend today as it enables brands to engage with their market in a whole new way—with relevant and interactive content being sent directly to customers’ smartphones. But […]

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5 Reasons Why Outsourcing Social Media Strategy Is A Real Game Changer

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Do you want your brand to stay engaged with your audience? Social media lets you raise brand awareness and keep in touch with your community. In fact, social media content is the leading content marketing tactic, used by 83% of businesses. From expanding your digital footprint to improving your conversions – social media has changed modern

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6 Link Building Tips You Need to Practice in 2019

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It’s 2019—the year for better link building. If your 2018 link building didn’t hit the mark, it’s time to keep pushing through 2019 with next-level skills. Even amateur digital marketers and Australian brand owners who are trying their hands on Search Engine Optimisation (SEO) know for a fact that good link building results in higher ranking

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Here’s How You Can Snag The Featured Snippet Spot on Google

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Featured snippets have been around for a while. And if you’re a digital marketer who’s looking to improve your site’s SEO, you might have already considered gunning for the said spot. The development of featured snippets is a clear demonstration of how constantly SEO evolves. It used to be all about competing to get on

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7 Grid Layouts You Can Use to Make Your Brand’s Instagram Stand Out

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Australian photographer extraordinaire Max Dupain said it best: “I’ve always believed a great photographer should concentrate more on depth of feeling and less on depth of field.” It’s all about the feeling you will get from each photo you post and share. In today’s digital world, only carefully crafted and laid out pictures get the

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Here’s Why Today’s Businesses Think SEO Isn’t a Specialised Practice

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To the uninitiated, Search Engine Optimisation (SEO) is like rocket science. But these days, to brands that have been exposed to this online marketing method, SEO is simply table stakes. Why? Let’s go back to the mid-2000s. During its heydays, most companies that greatly depended on digital marketing have turned to SEO as the go-to

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5 Bad SEO Practices That All Australian Brands Shouldn’t Be Doing

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You might be wondering what’s the real deal with your site’s low ranking in the Search Engine Results Pages (SERP). You’ve been following all the rules, producing high-quality content and even maintaining active social media profiles—but what gives results? One Mistake Could Lead to Problematic Consequences Think of Search Engine Optimisation (SEO) as an intricate freeway

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Increase Traffic

9 Ways to Increase Traffic to Your Website

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You’ve probably invested a ton of your hard-earned money into designing a great website, but it all amounts to zip if you’re not getting the traffic you need. Upping web traffic is crucial to growing your business and building your brand awareness, but how does a company do this in our saturated digital market? These

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