If you’re like most small businesses out there, every dollar in your marketing budget is precious, and you don’t want to waste it on schemes that simply don’t deliver. Rest assured, email marketing is not one of those schemes. Email marketing is one of the best, most reliable and far-reaching ways to keep the customers you have and attract the customers you want. In fact, it’s almost 40 times more effective than Twitter and Facebook combined when it comes to attracting new customers.
Not SPAM: Welcome, Targeted Communication
Not to be confused with SPAM (unwanted and unsolicited emails with questionable offers from disreputable sources), email marketing delivers relevant messages with valuable information that your customers will actually want.
Don’t believe us? Then listen to the people. Over 90% of people want to receive promotional emails from the businesses they frequent. So, contact us and let our team of email marketing specialists set up an engaging and effective campaign to bolster your brand, and your bottom line.
If you need more reasons why e-marketing works, then read on. Here are 8 more reasons e-marketing is what’s missing from creating your perfect marketing plan.
1. Generate Calls
Getting someone to step out from behind their screen and actually call your business is massive. Enter a well-timed and perfectly propositioned email that piques your client’s interest enough to get them to call your business for more information. This perk is especially attractive for companies who thrive on booking appointments, like salons.
2. Build Credibility
A business that goes to the trouble of sending regular emails with quality information is a business that can be trusted, and building this trust with your clientele is a cornerstone of a long, mutually beneficial relationship.
3. Stay Relevant
There are a lot of people vying for the attention of your customers. One of the most important reasons why e-marketing works so well is because it is an easy way to stay at the front of your customer’s mind. Even if they don’t need to use your services or purchase a product from you at the moment, regular communication keeps your brand relevant.
4. Build Brand Recognition
Brand recognition is an ideal way to reinforce your brand in the mind of your customers. Again, it comes back to keeping you relevant and creating enduring relationships.
5. Increase Sales
While the goal of every email campaign will not always be directly related to sales, that’s the end goal of all marketing: to make more money for your business. That said, email marketing can, quite easily, directly increase sales. For example, if you have some products you’d like to sell before the next season, then use e-marketing to move it, fast. You can easily and quickly reach your target audience with a great offer.
6. Access Valuable Metrics
Here’s another great reason why e-marketing works wonders: it allows you to send an email and track which links your clients clicked through to get to your landing page or website. These metrics will tell you what information your clients find most valuable, so you can focus your efforts on those avenues.
7. Boost Website Traffic
Driving traffic to your website is one of the main goals of any marketing campaign, and is half the battle when it comes to making the connections that make sales. Emails can push people directly to your website, where you can build more rapport and entice people to take action online, or to go into a store.
8. Begin a Conversation
Talking with your clients instead of at them is a powerful and ingenious way to encourage a lasting relationship. Email marketing is a brilliant way to start a conversation with a client. Generate feedback by asking for ideas. When a customer feels that their opinions are valued, they are more likely to want to do business with you.
Now you know why e-marketing can help your business, it’s time to harness this often underutilized tool. Contact our specialists today and get started. Better business is just an email away!