Search Insights first area of analysis was the Showpo website. Proprietary processes and technology identified technical obstacles on the client’s website. Numerous issues where identified that created content duplication, slow page load times and indexing exclusions in search engines.

The second key area of optimisation addressed product category pages and recommendations for how keyword ranking and quality score could be simultaneously impacted. Optimized page code was provided to the client along with specific content recommendations that supported organic efforts, while not disrupting the user experience.