social media marketing

7 Grid Layouts You Can Use to Make Your Brand’s Instagram Stand Out

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Australian photographer extraordinaire Max Dupain said it best: “I’ve always believed a great photographer should concentrate more on depth of feeling and less on depth of field.” It’s all about the feeling you will get from each photo you post and share. In today’s digital world, only carefully crafted and laid out pictures get the […]

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5 Things You Should Be Doing With Facebook Ads’ Lookalike Audiences

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Facebook has been proven to be a practical and cost-efficient channel for reaching potential clients. As early as May 2007, the social media giant has been effectively bridging the gap between brands, both established and up-and-coming, to their target audience. Fast forward to 2019, after undergoing numerous updates to cater to the ever-changing needs of

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How to Find the Perfect Influencer for Your Australian Brand

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A few weeks ago, we published a blog entitled How Micro-Influencers Can Help Your Business Growth, which discussed how Australian brands can benefit from working with an influencer. Today, we will use that blog as a launch pad for more adventures to the world of influencer marketing. A Deeper Dive into the World Micro-Influencers In

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Instagram Stories Can Help Your Business: Here’s How

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If you think the Instagram Stories feature was only developed to serve as a bucket for all your IG-worthy escapades throughout the day, think again. This Snapchat-like feature can be utilised for digital marketing purposes. That’s right; you can use it to promote your brand online and to generate more sales if used correctly. The

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