seo for business

Here’s Why Today’s Businesses Think SEO Isn’t a Specialised Practice

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To the uninitiated, Search Engine Optimisation (SEO) is like rocket science. But these days, to brands that have been exposed to this online marketing method, SEO is simply table stakes. Why? Let’s go back to the mid-2000s. During its heydays, most companies that greatly depended on digital marketing have turned to SEO as the go-to […]

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5 Bad SEO Practices That All Australian Brands Shouldn’t Be Doing

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You might be wondering what’s the real deal with your site’s low ranking in the Search Engine Results Pages (SERP). You’ve been following all the rules, producing high-quality content and even maintaining active social media profiles—but what gives results? One Mistake Could Lead to Problematic Consequences Think of Search Engine Optimisation (SEO) as an intricate freeway

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These 7 Tricks Will Turn Bad SEO to Good SEO

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Let’s set the records straight: search engine optimisation (SEO) isn’t rocket science. Well, for Australian business owners who have little to no clue about how this marketing technique works, SEO could be an overwhelming investment to take. But let’s put everything in perspective. It’s Confusing But It’s Not Rocket Science The jargon thrown around by

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