Social Media Optimisation

Our social media optimization solution leverages advanced consumer insights for content that connects to consumer behavior and intent

We achieve your company’s social media objectives using keyword research, trend monitoring and content analysis tools.

Through audience targeting and consumer behavior analysis, our social media marketing agency in Melbourne and Sydney gain insight into the most relevant and popular influencers and topics, and create custom content that is optimized for engagement and discoverability.

We use content insights, including local linguistics usage, keyword opportunities, social vernacular to produce channel-specific content for Facebook, Twitter, Google+, Pinterest and Instagram.

Our Social Media Marketing solutions includes:

  • Audience Targeting and Segmentation
  • Competitive Intelligence
  • Engagement Pattern Analysis
  • Social Listening
  • Optimized Content Development

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Social Media
Management Services

Evoke Interest, desire and action from your target audience

Being one of the most trusted social media agency’s in Melbourne and Sydney, we draw on vast user insights and reporting across Facebook, Instagram, Twitter, YouTube and Google+ to identify customer audiences unique to each business. Content is developed and optimised for maximum engagement across the communities organically and amplified through paid campaigns, growing communities and driving sales.

Our Social Media Management solutions includes:

  • Audience Targeting and Segmentation
  • Content Development
  • Social Media Optimisation
  • Social Listening
  • Paid Social Advertising
  • Creative Design

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81% Increase In TRAFFIC

  • The Challenge

    CAMILLA’s enviable brand advocacy was not reflected in the size of the audience on social media. Search Insights was tasked with achieving aggressive growth targets for the brands social channels.

  • The Execution

    Search Insights first conducted a strategy and planning workshop; this provided critical insights into the organisation’s positioning, content opportunities and ultimately identified key channels to pursue.

    Instagram strategy and consultation allowed the management of the channel to be handles internally. With a defined strategy in place, Search Insights provided weekly Facebook campaign execution and optimisation, leveraging content amplification and driving awareness.

    Monthly analytics and strategy reviews were conducted and channels plans dynamically optimised over the course of the year to adjust to the fluid digital market and achieve optimal performance.

  • The Result

    The social growth targets set in place where exceeded and the resulting communities play a pivotal role in the introduction of new customers to the brand and the reengagement of existing brand advocates.

  • 422% Increase in social following
  • 100,00+ New likes in under 1 year
  • 16X Rise in sales form social

  • A deep understanding of ecommerce consumer behaviour, quick win optimization strategies, technology expertise and suburb client service are the core of this great team. Search Insights has provided strategic planning services for digital, ROI optimisation, search marketing, social and email acquisition and ecommerce analytics over the last 3 years. These revenue generate activities coupled with implementing technical ecommerce solutions have lifted our digital business to the next level.
    Gab | Digital Marketing Manager, Camilla

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