The Challenge

Designer Forum selected Search Insights to improve their stagnant Search Advertising efforts and increase the overall effectiveness of their ecommerce department.

The Execution

Providing an extensive site analysis, Search Insights was able to recommend an optimised code structure to make the website substantially more SEO-friendly, while not impacting user experience.

In addition to on-page SEO strategies, targeted articles were written and placed across relevant fashion and lifestyle websites to curate the Designer Forum offering to prospective customers. These strategies provided a significant benefit to impact Google rankings and deliver highly qualified customer traffic.

A retargeting campaign was developed to complement the traffic driven to the site.

The Result

The ecommerce website has growth into the highest turnover store in the company. The engagement has expanded beyond SEO to include Retargeting & Facebook Advertising, each fuelling incremental sales lifts.