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The Challenge
Designer Forum selected Search Insights to improve their stagnant Search Advertising efforts and increase the overall effectiveness of their ecommerce department.
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The Execution
Providing an extensive site analysis, Search Insights was able to recommend an optimised code structure to make the website substantially more SEO-friendly, while not impacting user experience.
In addition to on-page SEO strategies, targeted articles were written and placed across relevant fashion and lifestyle websites to curate the Designer Forum offering to prospective customers. These strategies provided a significant benefit to impact Google rankings and deliver highly qualified customer traffic.
A retargeting campaign was developed to complement the traffic driven to the site.
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The Result
The ecommerce website has growth into the highest turnover store in the company. The engagement has expanded beyond SEO to include Retargeting & Facebook Advertising, each fuelling incremental sales lifts.
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