Social Media

5 Things You Should be Doing With Facebook

5 Things You Should Be Doing With Facebook Ads’ Lookalike Audiences

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Facebook has been proven to be a practical and cost-efficient channel for reaching potential clients. As early as May 2007, the social media giant has been effectively bridging the gap between brands, both established and up-and-coming, to their target audience. Fast forward to 2018, after undergoing numerous updates to cater to the ever-changing needs of […]

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What Is Facebook Watch And How It Can Help Digital Marketers

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Facebook might soon not only be your source of your friends’ selfies and unsolicited shared posts. Enter Facebook Watch; basically, it is the giant social network’s answer to YouTube. So What’s Up With Facebook Watch? In a nutshell, announced in August 2017, Watch is a video-on-demand service that caters to Facebook users. According to the

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Influencer Agency of Record

Working With an Influencer Agency of Record

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Every modern marketing strategy needs to start awareness and get engagement. It’s what drives people to know about a brand and ultimately leads to sales and conversions. The problem is, it isn’t as driven, successful, or cost-effective. Why? Most brands have many agencies working together on a single campaign.  And sometimes, their goals and direction

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How Micro Influencers can impact your brand

How Micro-Influencers Can Help Your Business Growth

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Reports indicating that Instagram influencer marketing has reached billion-dollar territory bring with them a certain level of worry. With rising follower counts and the consequent increase in cost per post, will your marketing budget be able to keep up? This is a completely-valid question by all means. However, before agonising about blowing half of your

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New Facebook Overlays

The Holidays are Coming and these New Facebook Overlays can Help You

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The holiday season is coming up. Of course, you want to get ready for it. You’ve done a deep dive of your target market. You’ve understood their needs and how you can catch their interests. You’ve already made a plan of attack with your campaign. The problem is, you’re stuck with the same kind of

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Best Ways to market your fashion brand

15 Ways To Market Your Fashion Brand Online

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Marketing your fashion brand on Instagram and Pinterest seemed like a good idea until you realize how fashion-saturated these platforms are. Big fashion brands are getting bigger on these platforms, but you can’t say the same for the lesser known brands. Winning over the customers the big fashion brands haven’t reached yet is difficult. Now,

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