Social Media

5 Things You Should Be Doing With Facebook Ads’ Lookalike Audiences

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Facebook has been proven to be a practical and cost-efficient channel for reaching potential clients. As early as May 2007, the social media giant has been effectively bridging the gap between brands, both established and up-and-coming, to their target audience. Fast forward to 2019, after undergoing numerous updates to cater to the ever-changing needs of

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How to Find the Perfect Influencer for Your Australian Brand

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A few weeks ago, we published a blog entitled How Micro-Influencers Can Help Your Business Growth, which discussed how Australian brands can benefit from working with an influencer. Today, we will use that blog as a launch pad for more adventures to the world of influencer marketing. A Deeper Dive into the World Micro-Influencers In

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Instagram Stories Can Help Your Business: Here’s How

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If you think the Instagram Stories feature was only developed to serve as a bucket for all your IG-worthy escapades throughout the day, think again. This Snapchat-like feature can be utilised for digital marketing purposes. That’s right; you can use it to promote your brand online and to generate more sales if used correctly. The

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Reasons Why Australian Advertisers Are Turning To Instagram Stories

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It is no secret—Instagram Stories are an effective tool for marketing your brand online. Don’t believe us? Take time to read this blog (Best Ways To Use Instagram Stories For Business) that we recently published for your reference. Instagram In Australia: The Numbers  According to this report, Instagram is the third most used social media

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Black Friday Social Media and Content Strategy

Black Friday & Cyber Monday Social Media and Content Marketing Strategy

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If you’re an Australian online retailer, chances are you’re right smack in the middle of prepping for this year’s Black Friday and Cyber Monday spree. We all know that crafting irresistible deals and massive discounts are extremely-effective ways to convince customers to shop, but to truly maximise your ROI, knowing what to offer is just

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How To Avoid Common Social Media Marketing Mistakes

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Technology has triggered immense advancements in marketing. What used to be a field dominated by TV and print advertising is now an entire universe of SEO, social media, digital ads, and the like. However, marketing remains the same at its core: just like with advertisers in the past, coming up with customer-focused and emotion-rich strategies

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5 Best Tips for Creating Awesome Facebook Copy

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Copywriting quality can make or break your Facebook ad. Sure, using amazing images and compelling videos can pique the interest of your customers—but it’s usually the copy that seals the deal. Catching people’s attention is great, but for an ad to truly succeed, it must be able to persuade viewers to take your desired action.

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2 new video options for facebook

Two New Facebook Video Ad Options for Advertisers

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In anticipation of Advertising Week and the impending Holiday season, Facebook has unveiled two new ways to buy and deliver video ads on their platform. Facebook is evidently determined to claim its share of the video advertising pie, which was previously a YouTube stronghold. The two new options, In-Stream Reserve and ThruPlay, aim to provide

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