Off the bat, influencer marketing works because it greatly relies on word of mouth, which we all know has been an effective form of marketing. Influencers have been so effective that almost 80% of marketers have considered investing in this type of marketing in 2018. The more influencer marketing becomes popular, the harder it […]
10 Ways to Attract an Influencer to Represent Your Brand Read More »
If you’re an Australian online retailer, chances are you’re right smack in the middle of prepping for this year’s Black Friday and Cyber Monday spree. We all know that crafting irresistible deals and massive discounts are extremely-effective ways to convince customers to shop, but to truly maximise your ROI, knowing what to offer is just
Black Friday & Cyber Monday Social Media and Content Marketing Strategy Read More »
In spite of being the celebrated spectacle that it is, planning a Black Friday marketing campaign is not that different from putting together any other advertising campaign. Perhaps the major difference is that during Black Friday, Sofa Sunday, and Cyber Monday, you get to exploit the hype that comes with this retail extravaganza. As with
8 Marketing Tips For Black Friday Weekend Read More »
With the scope and breadth of today’s talent pool and the availability of outsourced expertise, it’s not that hard to find SEO pros for your business. For the very same reasons, hiring highly-qualified content writers isn’t particularly hard, either. But to find a content writer who’s able to incorporate an understanding of SEO while writing
Boost Your Content SEO Game with a Style Guide Read More »
Do you feel like your web pages aren’t driving as many conversions as you’d originally expected them to? This dilemma is one of the most common frustrations experienced by brand managers and business owners. You’d set up a great website, rolled out a bunch of blog posts, gotten your SEO covered, and done your share
On-Brand SEO Copywriting for Conversion Read More »
Oftentimes, people get so engrossed with keyword-based SEO that they tend to forget what all of it really is about: increasing audience engagement for better conversion rates. Sure, your content may have the best keywords and on-page SEO. But you shouldn’t forget that beyond appealing to search engines, who you’re really trying to attract and
What You Really Need To Do For High-Quality SEO Content Read More »
The growth of the ecommerce industry is in overdrive—and there no signs of it halting soon. In fact, according to a report, the industry is expected to accumulate more than AUD $5 trillion in 2020. High Internet usage is one of the key factors to the steady rise of ecommerce. To put things in perspective,
Here Are the Trends That Will Influence eCommerce’s Growth in 2018 Read More »
Is your product page actually selling your product or turning buyers away? There’s a problem with most product pages, and product descriptions. They only describe the product, and don’t actually sell it. Your product page is a sales page. And like every effective sales page, it needs to engage your buyers, get them interested in
How To Create Conversion Optimized Product Descriptions for Your eCommerce Store Read More »
Building a relevant and engaged email list is one of the most crucial things you need to do when building an online business. When you have subscribers on your list, your money making opportunities are endless. But there’s a lot of irrelevant email list building advice on the internet. To grow your business quickly, you
8 Content Marketing Experts Share Their Most Effective Email List Building Techniques Read More »
