Content Marketing Blogs

How Geofencing Can Take Your Digital Marketing to the Next Level

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Geofencing gives businesses the power to target ads and promotions to potential customers within a specific geographic area. This hyper-targeted, location-based type of marketing is an increasingly important trend today as it enables brands to engage with their market in a whole new way—with relevant and interactive content being sent directly to customers’ smartphones. But […]

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Here’s How You Can Snag The Featured Snippet Spot on Google

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Featured snippets have been around for a while. And if you’re a digital marketer who’s looking to improve your site’s SEO, you might have already considered gunning for the said spot. The development of featured snippets is a clear demonstration of how constantly SEO evolves. It used to be all about competing to get on

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9 Ways to Increase Traffic to Your Website

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You’ve probably invested a ton of your hard-earned money into designing a great website, but it all amounts to zip if you’re not getting the traffic you need. Upping web traffic is crucial to growing your business and building your brand awareness, but how does a company do this in our saturated digital market? These

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Social Media Marketing Tips for Businesses

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While an individual can thrive quite happily without any ties to social media, the same cannot be said for businesses. Even companies with little digital dependence need a digital presence. The reason is simple: social media is one of the first places people look for businesses. What’s more, through the power of social media marketing,

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Getting Started with Facebook Ads in 7 Steps

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If you want serious reach on social media, chances are, you’ll have to pay for it. Organic posts are great, but a robust and agile social media strategy necessitates going above and beyond the normal post to paid advertising. It seems like the old adage is true: you get what you pay for. Facebook advertising

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8 Reasons to Use Email Marketing

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If you’re like most small businesses out there, every dollar in your marketing budget is precious, and you don’t want to waste it on schemes that simply don’t deliver. Rest assured, email marketing is not one of those schemes. Email marketing is one of the best, most reliable and far-reaching ways to keep the customers

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5 Tenants of Great Website Design

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We don’t have to tell you that website design is a crucial part of website effectiveness. After all, you’ve probably stumbled upon your fair share of subpar sites and been permanently put off by the poor layout, confusing navigation, cringe-worthy content and overall clunky usability of the design. You’ve also probably had your socks blown

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3 Things You Need to Do to Extend Your Content’s Reach

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You don’t have to be a multi-awarded and seasoned marketer to know for a fact that content marketing works. There are countless stories that prove this, but if you’re still uncertain about how it can help your brand, allow us to give you some numbers. According to a study conducted by Content Marketing Institute, 89%

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How to Find the Perfect Influencer for Your Australian Brand

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A few weeks ago, we published a blog entitled How Micro-Influencers Can Help Your Business Growth, which discussed how Australian brands can benefit from working with an influencer. Today, we will use that blog as a launch pad for more adventures to the world of influencer marketing. A Deeper Dive into the World Micro-Influencers In

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