3 Things You Need to Do to Extend Your Content’s Reach

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You don’t have to be a multi-awarded and seasoned marketer to know for a fact that content marketing works. There are countless stories that prove this, but if you’re still uncertain about how it can help your brand, allow us to give you some numbers. According to a study conducted by Content Marketing Institute, 89%

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5 SEO Traps That Even Experienced Specialists Fall For

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If there’s one thing to be certain about with search engine optimisation (SEO), its intricate nature can catch even the most experienced specialists off guard. Because there are so many tasks to accomplish, data to analyse, websites to audit, and keywords to research, it is easy to get lost in the process. Even a seemingly petty

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5 Things You Should Be Doing With Facebook Ads’ Lookalike Audiences

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Facebook has been proven to be a practical and cost-efficient channel for reaching potential clients. As early as May 2007, the social media giant has been effectively bridging the gap between brands, both established and up-and-coming, to their target audience. Fast forward to 2019, after undergoing numerous updates to cater to the ever-changing needs of

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These 7 Tricks Will Turn Bad SEO to Good SEO

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Let’s set the records straight: search engine optimisation (SEO) isn’t rocket science. Well, for Australian business owners who have little to no clue about how this marketing technique works, SEO could be an overwhelming investment to take. But let’s put everything in perspective. It’s Confusing But It’s Not Rocket Science The jargon thrown around by

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How to Find the Perfect Influencer for Your Australian Brand

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A few weeks ago, we published a blog entitled How Micro-Influencers Can Help Your Business Growth, which discussed how Australian brands can benefit from working with an influencer. Today, we will use that blog as a launch pad for more adventures to the world of influencer marketing. A Deeper Dive into the World Micro-Influencers In

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