The dawn of technology to make things a little easier also became a breakthrough for omnichannel servicing. Messenger marketing across platforms such as Facebook and website live chat is slowly dominating the customer servicing space. In fact, surveys from the US revealed that 37% of Americans would opt out to use a chatbot to get a quick response
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If you want serious reach on social media, chances are, you’ll have to pay for it. Organic posts are great, but a robust and agile social media strategy necessitates going above and beyond the normal post to paid advertising. It seems like the old adage is true: you get what you pay for. Facebook advertising facilitates immediate reach
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From Kylie Jenner to the egg that took over Instagram, social media marketing is one of the most underrated tools to market your business and too many brands end up squandering the opportunity to establish better social capital. However ignored, 50% of business who used social media as part of their content marketing strategies claimed they have succeeded
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Search Engine Optimisation, popularly known as SEO, is the leading inbound marketing strategy to drive more visits to your website. SEO plays such a huge part in a brand’s outreach strategy that 61% of marketers say improving it while growing their organic presence is ranked as their primary inbound marketing priority. The process of creating SEO-friendly content and
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65% of businesses admitted that they find it hard to produce engaging content. Content creation, specifically blog post creation, is the lifeline of your brand’s content marketing strategy. Without blog posts, it will be hard for your brand to succeed in attaining a good spot in your SERP ranking. Hubspot itself pointed out that marketers who are
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