Let’s set the records straight: search engine optimisation (SEO) isn’t rocket science. Well, for Australian business owners who have little to no clue about how this marketing technique works, SEO could be an overwhelming investment to take. But let’s put everything in perspective.
It’s Confusing But It’s Not Rocket Science
The jargon thrown around by marketers can easily bewilder brand owners, but don’t let that discourage you from learning a thing or two about SEO. In reality, SEO is simple and pretty straightforward—all you have to do is to learn the basics and you’ll be off to a good start.
The thing about SEO is that if a campaign to work, you have to follow a specific set of rules. Yes, these rules change from time to time (thanks to Google’s continuous efforts to update its search engine algorithm), but once you know and abide by the core principles, you can get the results you need.
So What Makes a Good SEO?
The benefits of good SEO for your business is endless, so if you own a brand that caters to Australian customers, take note. Having an inclusive and extensive SEO campaign can help connect your products or services to people who are looking for them through a search engine such as Google.
The simple formula is: good SEO = higher chances of sales conversion. It’s simple, isn’t it? If you want to improve your sales without spending a fortune, good SEO is for you.
There is not one correct answer for what makes good SEO as it requires more than a single step. Let’s explore!
Focus your efforts on good keyword research.
If SEO is the vehicle, keywords are its fuel. An SEO campaign won’t run if it doesn’t have the right keywords.
Don’t go for a single keyword and bombard your content with that one. What you want to do is to use keyword phrases, their synonyms and related words. It’s a big no-no to resort to keyword-stuffing as it would hurt your site’s ranking in the end. Take note that Google’s RankBrain, an AI-powered processing algorithm that checks websites’ content to ensure that they are informative, unique, and are free of unnecessary keywords.
Keyword research can be time-consuming so it would be best to use tools that will help you get the things done more accurately with the least amount of time. There are plenty of tools out there that you can use; check out this list for some hot tips.
Local business owners, this one’s for you. Let’s say you own a local business serving Sydney clients; you would want to invest in keywords that target Sydney audience. You need to rule the rankings for Sydney-based keywords. If you’re selling car parts in Sydney, it is recommended to use keywords with “Sydney” on them, such as “cheap Sydney car parts” or “car parts store in Sydney.”
Produce content that answers questions.
Keep in mind that Australians do not only type their queries on Google search bar; some of them use the voice feature. In fact, according to data, at least 20% of Google’s mobile searches are doing through voice. With this, it is just logical to produce pieces of content that are conversational in nature.
If you have articles, videos, or infographics that answer the specific questions of Google users, there’s a good chance that your site will get the upper hand. Google is all about spreading information and it rewards websites that help them in achieving that goal.
Pay attention to schema markup.
This one’s probably one of the more complicated things to do in SEO if you are not a professional digital marketer. However, as a brand owner, it pays to know a little about schema markup. Basically, this markup is a collection of HTML tags that you can add to your site’s pages to establish rich snippets in search engine results pages (SERPs). By having schema markup on your site, you can improve your standing in the results pages.
Produce topnotch content.
Google knows whether your content is amazing or not. So don’t even think about producing low-quality and plagiarised content because your site will just suffer from it. First, your content must be unique. Second, it should have uncontrived and naturally sounding keyword phrases. Third, if it’s a blog, make sure it has at least 1,000 words. Fourth, it must be informative.
Make it mobile-friendly.
Almost all Australians who have access to the Internet browse the web via their smartphones; and if you want to extend your reach, make sure your site is mobile-friendly. A couple of years ago, Google underscored the importance of a site’s mobile friendliness. Basically, Google said that sites that are optimised for mobile use will have a better leverage at ranking higher than those that are not.
If your site is still stuck in the early 2000s and is not yet mobile-friendly, do your brand a favour: contact your web developer and designer to make your site ready for the mobile age.
Write for the people.
If years ago, SEO specialists have found ways to trick Google’s algorithm, now, it is almost impossible. The best way to improve your site’s authoritativeness, the way to go is to write for the readers and not for the machine. This means producing quality content that are informative, unique, and valuable.
Let nature take its course. You produce quality content, people share it, and Google will give its authority approval.
Yes, SEO is not rocket science, but it can be confusing. Employing the best SEO practices can easily take your time and energy, which is why it is advisable to work with people do these things for a living. It is easier to invest your money in a successful SEO campaign rather than wasting your time on things that are not your field of expertise.
Focus your time on managing and leading your business, and let the SEO things on the hands of professionals. If you need an SEO team that has the experience and expertise, give us a call or send us an email today.